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Recorded: Wednesday, February 15, 2023
Watch as Tracy Martin, Founder of Straight Consulting, presents expert insights into The Power of a Limited Treatment Strategy to Compete with DSOs & DTC Aligners. Tracy Martin explores what the “other guys” are offering and why shifting to a Limited Treatment Strategy could set you up to compete directly with their treatment offers.
“It is important that practices understand the patient psychology—especially for Millennials—on why they would choose a DSO or DTC Aligner company over a private ortho practice or OSO,” said Tracy.
In this session, Tracy will:
- Provide a strong case for offering Limited Treatment
- Explore the ideal way to present this option
- Discuss some common mistakes practices make that could sabotage their efforts toward implementing this change
- And more!
ACCESS THE RECORDING
-1.png "Shannon Patterson Partner, CPR, CMSR, Kolbe Certified Consultant Bentson Copple & Assoc. (1)-1")
About the Speaker
tracy martin | founder | straight consulting
With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to. Growing up in ortho over the past 15 years, in offices ranging from start-ups to multi-practice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies.
Passionate about the business of orthodontics, and having held every position in a practice, she is a firm believer in the team behind the doc. Much of her focus is spent working with docs, office managers, treatment coordinators, patient coordinators, and clinical assistants to boost the “New Patient Experience” and enhance the practice’s mark in the community. As the Founder of Straight Consulting, Tracy’s mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams.